How to Enable Enhanced eCommerce Tracking in Your WooCommerce Store

How to Enable Enhanced eCommerce Tracking in Your WooCommerce Store

Do you have a WooCommerce website? Do you want to get in-depth statistics of various consumer activities and sales performance?

Then, you should install Google Analytics on the site and enable enhanced e-commerce tracking to get a closer look at your business. It will give you a detailed information on these things: 

  • Shopping behavior
  • Product impressions and clicks
  • Promotion impressions and clicks
  • Adding and removing items from carts
  • Product performance
  • Checkout
  • Purchases
  • Refunds
  • Much more

Enhanced eCommerce tracking is a great Analytics feature that helps you to spy on all your audience's activities. It is also useful to detect most popular products, product categories, and top brands on your online store. Analyze reports and optimize your stores to generate more sales and revenue. 

In this article, we'll tell you how to activate enhanced e-commerce tracking on your WooCommerce website in 3 simple steps. 

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Why MonsterInsights?


MonsterInsights is our favorite Google Analytics plugin for WordPress. It is light-weight, easy to setup but powerful to track your website audience. From universal tracking to ad clicks tracking, it is perfect for all you needs. 

Find out your top performing posts along with number of visits they get every day. Learn how long readers spend on them. Optimize your pages and images to improve session duration and traffic. Target audience identification is another advantage of MonsterInsights. Detect the location of your visitors to launch a customized marketing campaign for them and bring more visits. 

MonsterInsights has built-in free add-ons to extend tracking abilities to Google AMP, Facebook Instant Articles, forms, and more. You can also create custom dimensions to track authors, categories, tags, searches, etc. If you are serious about tracking the audience, MonsterInsights should be there on your website. 

Key Features of MonsterInsights

These are the main features of MonsterInsights, #1 Google Analytics plugin for WordPress.

  • Clean dashboard
  • Realtime statistics
  • Total page views and number of sessions at a glance
  • Individual page reports
  • Top countries
  • Top referral sources
  • Custom dimensions to track authors, categories, tags, and users
  • Custom event tracking to track affiliate links, downloads, forms, etc
  • Google Optimize
  • Facebook Instant Articles tracking
  • Enhanced eCommerce tracking
  • Search Console report
  • WordPress Multisite support
  • Premium customer support
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  How to Set Up Enhanced eCommerce Tracking Using MonsterInsights

Follow these steps to enable enhanced eCommerce tracking on your WooCommerce website, 

Step 1: Install and activate MonsterInsights on your WooCommerce website first. Once it activated, visit Insights > Add-ons to find and install eCommerce add-on. It is available for Pro level customers only. So you should subscribe to either Pro or Agency plan to turn on eCommerce tracking on the site.

ECommerce tracking

Step 2: Sign in to your Google Analytics account and open the property for which you would like to enable eCommerce tracking. 

Click the Admin from the bottom of your left sidebar. Then, you will get various settings to manage your Analytics account and tracking info in a new screen. 

eCommerce settings

Choose 'E-commerce Settings' from the right-end column. 

Enhanced eCommerce tracking

Turn on the 'Enable E-commerce' option first. Next, you will see another option to enable reporting. Enable it and save changes. 

Step 3: Go back to MonsterInsights settings on your website. 

Enhanced ecommerce tracking monsterinsights

Turn on 'Use Enhanced eCommerce' under eCommerce settings. Save changes. 

That's it. You have succesfully enabled enhanced eCommerce tracking on your WooCommerce store. 

Google Analytics will start tracking your store and furnish reports through MonsterInsights dashboard. 

Visit Insights > Reports > eCommerce to view your store statistics. It will show your conversion rate, number of transactions made for the chosen period, total revenue, average order value, etc. 


Scroll down to find your top performing products, top conversion stores, total items added to cart and total items removed from the cart within the period. 

WooCommerce report MonsterInsights

Analyze reports to optimize your stores which will help you to improve conversion rates and boost income. Create new or modify existing marketing campaigns to expand your target audience and drive more sales. 

MonsterInsights is a great product for businesses to monitor various user activities, product performance, and sales. Keep an eye of insights and apply a targetted approach to attract new customers and grow your business. 

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MonsterInsights is the #1 Google Analytics plugin for WordPress. It will help you to track almost anything on your website including user activities, shopping behavior, file downloads, external links, sales, and much more. 

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